How NZ health tech companies are perceived in 3 overseas markets

If you're wanting to sell health tech in the US, UK or Australia, these research insights will help you to tailor your approach. You’ll learn how New Zealand’s health tech sector is viewed, and what’s needed to overcome any negative perceptions in buyers’ minds.

About the research: From December 2022 to January 2023, we surveyed nearly 500 decision-makers and influencers in the health tech sector across the US, UK, and Australia. We asked about their awareness and perceptions of New Zealand’s tech sector, and their top decision-making drivers when engaging a health tech provider.

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